This year it was time for adidas NZ to harness the renewed passion for rugby that the Rugby World Cup ignited to make the 2012 Super season seem like the exciting new chapter in New Zealand rugby, where world cup heros will clash against each other. In short, to super charge Super Rugby.
In addition to igniting rivalries between the players, we wanted to connect super rugby with youth culture by highlighting the connection between music and Sport. We interviewed the stars of Super Rugby about the music they listen to to prepare for a game, and gave our audience a candid glimpse into the minds of elite athletes.
Agency: iris worldwide
Regional Creative Director: Grant Hunter
Creative Director/ art director: Tom Hoskins
Associate CD / Copywriter: Phil Shearer
Planner: Karen Fielding
Digital Project Manager: Louise Rogers
Photographer: Ross Brown
Senior Digital Art Director: James Griffiths
Augusto NZ (online content)
Match NZ (photography/print)
The Print Ad titled all supercharged - versus was done by Iris advertising agency for product: Adidas (brand: Adidas) in New Zealand. It was released in the Mar 2012.