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ADIDAS FOOTBALL CAMPAIGN: adidas IMPOSSIBLE JERSEYS
| See full size 2126x1251 px | |
| Released: | September 2008 |
| Advertiser: | ADIDAS  |
| Brand name: | ADIDAS FOOTBALL CAMPAIGN |
| Agency: | TBWA\TEQUILA Hong Kong |
| Country: | HONG KONG |
| Category: |
Clothing & footwear
|
Credits:
In late 2007, adidas briefed us to excite football fans about the new collection of 2008 adidas Federation Jerseys.So we decided to recreate autographed jerseys, fold them and place them as cover inserts into Hong Kong’s number one selling youth magazine, MILK. So overnight, stacks of adidas Federation Jerseys appeared on Hong Kong’s newsstands.Fans would find France, Argentina, Germany and Spain and every single one was autographed.
It was the first time any magazine had been used to sell apparel in this way.
Product: adidas football
Agency: TBWA\TEQUILA\ Hong Kong
Executive Creative Director: Mark Ringer
Assoc Creative Director: Joseph Mok, Law Chi Hang
Art Director: Joseph Mok, Ronald Tin
Copywriter: Law Chi Hang, Calvin Chow
Production Company: unknown
Country: Hong Kong