LUKAS LINDEMANN ROSINKSI ADVERTISING AGENCY: SIZE MATTERS

Credits:

Type of Entry: Corporate or Brand Identity
Category: Corporate Identity Schemes - Large scale
Title: SIZE MATTERS
Advertiser/Client: LUKAS LINDEMANN ROSINKSI
Product/Service: ADVERTISING AGENCY
Entrant Company: LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
Design/Advertising Agency: LUKAS LINDEMANN ROSINSKI Hamburg, GERMANY
Creative Credits
Name Company Position
Arno Lindemann Lukas Lindemann Rosinski Gmbh Chief Creative Director
Bernhard Lukas Lukas Lindemann Rosinski Gmbh Chief Creative Director
Markus Kremer Lukas Lindemann Rosinski Gmbh Art Director/Concept
Thomas Heyen Lukas Lindemann Rosinski Gmbh Copywriter
Alexander Roetterink Designer
Jan Richter Deli Pictures Hamburg Editor/Visual Effects
Michael Reissinger Deli Pictures Hamburg Producer
Philipp Feit Studio Funk Gmbh Hamburg Sound Engineer
Bianca Mack Deli Pictures Hamburg Interactive Producer
Andreas Coutsoumbelis Deli Pictures Hamburg Interactive Producer
Deli Pictures Hamburg Post Production
Studio Funk Gmbh Hamburg Audioproduction
Grimm Gallun Holtappels Programming
Rafael Ahamad Deli Pictures Hamburg Visual Effects
Details
Brief Explanation:
Their last names in combination are pretty hard to remember – even for German natives. So a recognizable logo is essential. Additionaly the logo had to be a potential basis for interior design, website and office supplies. As second objective was a powerful colour concept and a strong typeface-idea.
Describe the brief from the client:
In March 2008 three managing directors of the German ad-agency Jung von Matt left and founded their own agency called: LUKAS LINDEMANN ROSINSKI. For their start-up the three founders were looking for a logo and a CI, that contains something personal from each of the three, and makes clients feel like they have a real trusting partner.
Description of how you arrived at the final design:
The designers discovered a particular point: The length of the founders names were propotional to the actual heights and were proportional to each other, (60%,100%,80%). That was the idea: Size Matters. So the designers began to put the concise sizes of the three founders on every part of the CI. Even typeface sizes fit to the concept. And because of the stamp function of the logo every colour is imaginable, with the result: the agency doesn’t need a specific colour and simply takes the client’s colour – like a chameleon.
Indication of how successful the outcome was in the market:
After the launch of the agency in March 2008 the CI ran through dozens of blogs. The German ad-press reported about it. Within a few weeks every German advertiser and several potential clients did know the logo of Lukas Lindemann Rosinski. One of the last successes: the Art Directors Club Germany judged the CI Concept to the best in 2008 and awarded it with a silver pencil.