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Advertising campaign "AEG-Electrolux silent washing machines (Noise Awareness)"

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AEG-Electrolux: Noise Awareness London

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	See full size 2000x1325 px
Released:	April 2008
Advertiser:	AEG-Electrolux
Agency:	BBH London
Country:	United Kingdom
Category:	Home electronics & audio-visual
Tags:	Creative outdoor Creative review Some billboards wich actually work2 Washing machine creative ads

Credits:

This digital outdoor shows you how loud you are.

AEG-Electrolux is measuring sound pollution across Europe in a campaign supporting its new silent washing machine. At high-traffic locations in Madrid, London, Berlin, Brussels and Milan, ambient noise levels are displayed via decibel meters connected to LED screens embedded in billboards, all in homage to Noise Awareness Day (April 16). The domestic appliance manufacturer teamed up with blowUP media and BBH for the digital outdoor effort. Noise levels from the individual cities are recorded on the campaign’s Web site , which allows users to compare decibel levels of the major urban areas on line graphs and learn more about the detriments of noise pollution.

Client: AEG-Electrolux
Agency: BBH, London