AEROPORTS DE PARIS: PARISIAN AIRPORT

Credits:

Type of Entry: Environmental Design
Category: Environmental Design: Permanent
Title: NETWORK MANAGING BRAND TO A SERVICES BRAND
Advertiser/Client: AEROPORTS DE PARIS
Product/Service: PARISIAN AIRPORT
Entrant Company: W&CIE Paris, FRANCE
Design/Advertising Agency: W&CIE Paris, FRANCE
Creative Credits
Name Company Position
Gilles Deleris W/Cie Artistic/Creation Director
Gregoire Gilles W/Cie Creative
Details
Brief Explanation:
Make the new corporate identity and the brand territory the illustration of the brand’s new ambition.
Describe the brief from the client:
Faced with a very competitive European airport network, Aéroports de Paris has changed its status as an institution managing technical flight low data to that of a company with a commercial aim, to be 100% customer focused.
Description of how you arrived at the final design:
This change of global identity is the first step and the catalyst for radical development: > A positive impact on passengers’ perception > A new commercial ambition that attracts a lot of commercial brands > Identify its services with a specific colour code > Welcome attitude and French lifestyle (Art de vivre)
Indication of how successful the outcome was in the market:
> A positive impact on passengers’ perception > A new commercial ambition that attracts a lot of commercial brands