Aides Awareness: "GRAFFITI" Print Ad by Tbwa\paris

Category: Charities, Public Health & Safety, Public Awareness
Advertiser: AIDES
Product/Service: AIDES
Agency: TBWA\PARIS
Date of First Appearance: Jan 17 2010 12:00AM
Entrant Company: TBWA\PARIS, FRANCE
Entry URL: http://www.notsobadforfrenchy.com/aides/zizibanner
Executive Creative Director: Philippe Simonet (TBWA\Paris)
Executive Creative Director: Eric Holden & Rémi Noel (TBWA\Paris)
Executive Creative director: Nathalie Huni (TBWA 365)
Copywriter / Artistic Director: Ingrid Varetz (TBWA\Paris)
Motion Designer: Vincent Ben-Abdellah (TBWA 365)
Roughman: Thomas Lecomte (TBWA 365)
Motion Designer: Matthieu colombel (TBWA 365)
Managing Director: Gregoire Assémat-Tessandier (TBWA 365)
Creative Production Director: Emilie Arrivé (TBWA 365)
Technical Director: Ivan Zindovic (TBWA 365)
Flash Developer: Thomas Ogier (TBWA 365)
Advertising Supervisor: Véronique Fourniotakis (TBWA\Paris)
Account Director: Anne-Laure Brunner (TBWA\Paris)

English Synopsis
AIDES is the leading association fighting against aids in France, leading the way in all the battles that matter: discrimination, tolerance and open-mindedness. Preventive actions on the field are now supported by Graffiti, a new TVC, which is already a success on YouTube, with more than 3 million spontaneous views. We took Willy, a young potential stud, in an expandable banner, to deliver the message in an interactive and playful way. Never moralising. Always fun. So, the story line, the actors and the location are the same... now discover a (more) hands on user experience. Don’t be shy, grab Willy (he wont mind) and celebrate happy safe sex.”