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Air New Zealand: Revolving-door (Rotator)
| See full size 1550x1517 px | |
| Released: | January 2008 |
| Advertiser: | AIR NEW ZEALAND  |
| Agency: | THE SMITH AGENCY |
| Country: | New Zealand |
| Category: |
Transport, travel & tourism
|
| Tags: |
Revolving doors
|
Credits:
Trading site sellmefree.co.nz and national carrier Air New Zealand set up an online auction of cheap flights, with all profit raised going to children in need. The idea required an eye-catching outdoor element to target corporates, hence Mr Smith Auckland used the main doors of a large, centrally-located office block. "We also needed to combine the themes of childhood and flight, but because we were dealing with sick children, couldn't actually show children on holiday," said copywriter Rebecca Kamm.
Agency : Mr Smith Limited, AucklandCreative Director : John O\'Leary
Creative Director: Ben Handy
Art Director: Fiona Parkin
Copywriter: Rebecca Kamm
Country : New Zealand
Other Credits : H&H Printers, Auckland.
