AJ2012: "CHOOSE YOUR FLIGHT" Print Ad by Blast Radius

Type of entry: Craft
Category: Interface & Navigation
Advertiser: JORDAN BRAND, A DIVISION OF NIKE
Product/Service: AJ2012
Agency: BLAST RADIUS Vancouver, CANADA
Advertiser JORDAN BRAND, A DIVISION OF NIKE
Product AJ2012
Entrant BLAST RADIUS Vancouver, CANADA
Type of Entry: Craft
Category: Interface & Navigation
Title: CHOOSE YOUR FLIGHT
Advertiser/Client: JORDAN BRAND, A DIVISION OF NIKE
Product/Service: AJ2012
Entrant Company: BLAST RADIUS Vancouver, CANADA
DM/Advertising Agency: BLAST RADIUS Vancouver, CANADA
Executive Creative Director: Mark Waggoner (Blast Radius)
Creative Director: Ryan Leeson (Blast Radius)
Concept/Creative Director/Copywriter: Greg Liburd (Blast Radius)
Concept/Art Director/Designer/Motion Design: Mitsuaki Yajima (Academy)
Art Director: Gavin Froome (Blast Radius)
Copywriter: Ryan Santos (Blast Radius)
Copywriter: Marcus Mclaughlin (Blast Radius)
Designer: Carson Ting (Blast Radius)
Designer: Marcus Eriksson (Academy)
Video Editor: Jeff Lowey (Academy)
Photographer: Sven Boecker (Sven Boecker)
Project Manager: Karey Messier (Blast Radius)
Project Manager: Ali Salusbury (Blast Radius)
Developer: Casey Yee (Blast Radius)
Developer: Andrew Archbold (Blast Radius)
Developer: Bruce Pomery (Blast Radius)
Developer: Zeus Lalkala (Blast Radius)
Brief Explanation
The AJ2012 is explored via one of the most breathtaking and advanced scrolling HTML5 sites ever created. The animated experience transitions from vehicles made of shoe components to the actual product, which assembles in 3D space, accompanied by feature-specific callouts, designer interviews and poster downloads. Parallax movement through each section mirrors the Fly Over, Fly Around or Fly Through performance themes. On completion, visitors can opt to buy the footwear, share on Facebook or tweet to win their favorite AJ2012 set-up. The site’s sophisticated design and HTML5 framework ensure a seamless experience across mobile and tablet devices