Ajax: "Crown" Print Ad by Y&R Paris

TageLine: See the brighter side of life

Ajax and Y&R Paris unveil the brighter side of life. Once again reinforcing itâs position in the household cleaner category, Ajax presents a brand new print and in-store campaign that shows how shiny surfaces at home can make family moments brighter. The copy reads âSee the brighter side of lifeâ. The campaign launched in France and will be rolled out in other European countries.
Client: Colgate Palmolive
Agency: Y&R Paris
Date Uploaded: 2010-10-08
Regional Creative Director: Carmine Coppola
Associate CD / Art Director: Christophe Frances
Copywriter: laurent vergnaud
Agency Producer: Annapaola Rossi
Photographer: Achim Lippoth
Country: France