Geo: United Arab Emirates
Category: Recreation & Leisure
Brand: Al Ain Zoo
Stop draining the planet. Use water wisely.
On the occasion of World Water Day (22 March), we came up with this idea to tackle the problem right at the source. We created a sticker (shown in the picture) to persuade people not to drain the planet. Whenever someone came to use the tap, he/she was reminded of what might happen if the world’s water resources dried up.
Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Art Director: Anoop Chandran
Copywriter: Adnan Khalid
Photographer : Abdul Nasser
Illustrator: Sunil Das
Additional credits: Rouba El Lababidi, Ali Zayat , Maher Daouk, Pramod K R
The Print Ad titled World Water Day was done by Y&R Brands Usa advertising agency for product: Al Ain Zoo (brand: Al Ain Zoo) in United States. It was released in the Jul 2012.