Dark is Deadly
Microsoft Canada is looking to scare gamers with a unique campaign created to support the launch of Alan Wake, the highly anticipated psychological action thriller game.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group
Published: May 2010
The Print Ad titled Coffin light was done by Maclaren Mccann advertising agency for product: Alan Wake (brand: Xbox) in Canada. It was released in the May 2010.