Alca-luftal: "Cow" Print Ad by Lew Lara\tbwa

Alca-Luftal’s advertising campaign by Lew´Lara\TBWA

Bristol-Myers Squibb has launched a new advertising campaign for its Alca-Luftal antacid. Created by Lew'Lara/TBWA the campaign shows, in a funny way, how food can bring us some unpleasant surprises. The ads are running in local newspapers, magazines and posters.

Writer: Marcos Almirante
Art Director: Marcelo Rizerio
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi,
Luciano Lincoln, Manir Fadel
Illustration: Gelmi
Graphic Production: Marcos Pedra
ArtBuyer: Giuliano Springhetti e Alessandra Sarilho
Account Team: Fernanda Tedde, Francisco Coutinho, Gabriela Marino
Media Team: Fabio Urbanas, Cecilia Araujo, João Prospero
Planners: Daniel de Tomazo, Tatiana Tsukamoto, Michelle Rossetto
Client: Marcelo Barbosa