Alca-Luftal’s advertising campaign by Lew´Lara\TBWA
Bristol-Myers Squibb has launched a new advertising campaign for its Alca-Luftal antacid. Created by Lew'Lara/TBWA the campaign shows, in a funny way, how food can bring us some unpleasant surprises. The ads are running in local newspapers, magazines and posters.
Writer: Marcos Almirante
Art Director: Marcelo Rizerio
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi,
Luciano Lincoln, Manir Fadel
Graphic Production: Marcos Pedra
ArtBuyer: Giuliano Springhetti e Alessandra Sarilho
Account Team: Fernanda Tedde, Francisco Coutinho, Gabriela Marino
Media Team: Fabio Urbanas, Cecilia Araujo, João Prospero
Planners: Daniel de Tomazo, Tatiana Tsukamoto, Michelle Rossetto
Client: Marcelo Barbosa
The Print Ad titled Cow was done by Lew Lara\tbwa advertising agency for product: Alca-luftal (brand: Luftal) in Brazil. It was released in the Apr 2010.