Alka-Seltser positioning in the former Soviet Union countries is a remedy against hangover. That gives a lot of inspiration for ads. A hangover can be very dangerous, that's why you need a remedy that will quickly get everything in order.
The Ukrainian agency PROVID (former PROVID/BBDO) proceeds with its anti-hangover campaign with a new, New Year image.
Advertised brand: Alka-Seltzer
Advert title: New Year
Headline and copy text: Hangover is dangerous
Advertising Agency: PROVID (Kiev, Ukraine)
Creative Director: Kirill Chichkan
Art Director: Denis Music
Copy-writer: Sergii Zinoviev
Photographer: Igor Chursin
Post Production: Denis Music
Published/Released/Aired (Month, Year): December 2008
The Print Ad titled New Year was done by Provid advertising agency for product: Alka-Seltzer (brand: Alka-Seltzer) in Ukraine. It was released in the Dec 2008.