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Allan Gray Investments: Puzzle
| See full size 1701x1191 px | |
| Released: | August 2008 |
| Brand name: | Allan Gray  |
| Agency: | KING JAMES |
| Country: | South Africa |
| Category: |
Investment, insurance & property development
|
| Awards: |
Loerie Awards 2008 Outdoor Media Gold
Clio Awards 2009 Billboard Bronze
|
| Tags: |
Outdoor advertising, which consists of many small pieces
Creative outdoor
Best of the month
Award show winner
|
Credits:
To illustrate the fact that, when it comes to investing, patience is always rewarded, we decided to build a billboard out of roughly 6000 puzzle pieces over a 4 week period.The billboard was placed next to a busy road, where a little piece of the headline was revealed to commuters every day. After 4 weeks, Allan Gray's logo was finally revealed
Advertiser: Allan Gray Investments
Agency: King James Advertising Cape Town
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Art Director: Damian Bonse
Copywriter: Devin Kennedy
