Alliance Theatre: Pick

	See full size 1200x1230 px
Released:	August 2007
Advertiser:	Alliance Theatre
Agency:	BBDO ATLANTA
Country:	USA
Category:	Entertainment & leisure

Credits:

Cuttin' Up
A play about barber shops.
alliancetheatre.org

To promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop, we created a guerilla campaign based on a classic icon that figures prominently in the play - the afro pick. We hired Atomic Props to produce a series of five-foot-tall afro picks and then we set them in large shrubs and bushes around the city.

Our goal was to generate buzz and ticket sales, and we got both – five stories on the local news, and a 60% increase in ticket sales.

Advertising Agency: BBDO Atlanta, USA
Art Director: Marco Howell
Creative Director: Kyle Lewis
Producers: Patrick Hudson, Kelly Harden
Production Company: Atomic Props
Writer: Phil Gable