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ALS Association (Lou Gehrig's Disease): Laces
| See full size 2000x2823 px | |
| Released: | December 2008 |
| Advertiser: | THE ALS ASSOCIATION  |
| Brand name: | ALS ASSOCIATION |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Public health & safety
|
| Tags: |
Exciting double page (centerfold) magazine ads and use of extenders
Creative review
Prints
Дополненная реальность
|
Credits:
Advertised brand: ALS Association (Lou Gehrig's Disease)Advert title(s): "Laces"
Note: Actual shoe laces were laced through die-cut holes on back pages of magazines and left untied.
Copy text:
"LOU GEHRIG HIT 493 HOME RUNS AND BATTED .340 IN 2,130 CONSECUTIVE GAMES.
BUT IN HIS FINAL YEARS HE WAS UNABLE TO TIE HIS OWN SHOES."
Help find a cure for Lou Gehrig's Disease (ALS). To donate call 800-672-8857.
Advertising Agency: BBDO New York, USA
Agency website: http://bbdo.com
Creative Directors: Frank Anselmo, Jayson Atienza
Art Directors: Jeseok Yi, Jayson Atienza, Frank Anselmo
Copywriters: Frank Anselmo, Jayson Atienza, Jeseok Yi
Chief Creative Officers: David Lubars, Bill Bruce
