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Alteco Super Glue: Steel Span Wire
| See full size 2433x3000 px | |
| Released: | September 2009 |
| Advertiser: | ALTECO CHEMICAL  |
| Agency: | DDB SHANGHAI |
| Country: | China |
| Category: |
Household maintenance & pet products
|
| Tags: |
Award show winner
|
Credits:
Advertiser/Client: ALTECOProduct/Service: SUPER GLUE
Entrant Company: DDB CHINA GROUP Shanghai, CHINA
Advertising Agency: DDB CHINA GROUP Shanghai, CHINA
Creative Credits
Chief Creative Officer: Michael Dee
Creative Director: Jody Xiong
Copywriter: Jason Jin
Art Director: Jody Xiong/Jacky Xiao
Details
Description of Ambient execution:
Brief: The communication is focusing on “Alteco Super Glue”, aims to make the brand grow up rapidly in China market. Creative： The power of Super Glue to secure the suspending cables supporting the suspension bridge. Results： The sales increased 120% more than the target number, what’s more, the brand recall and brand preference achieved at 96%.