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Alzheimers New Zealand: Blank Photos
| See full size 4961x3508 px | |
| Released: | August 2009 |
| Advertiser: | Alzheimers New Zealand  |
| Brand name: | ALZHEIMERS AWARENESS |
| Agency: | COLENSO BBDO |
| Country: | New Zealand |
| Category: |
Public health & safety
|
| Tags: |
Award show winner
|
Credits:
Playing off Alzheimer's main early indicator, memory loss, we used photographs to communicate the importance of detecting the symptoms. When people pick up their pictures from all major developing stores across New Zealand they would receive their pack of photographs but with an additional 10 blank photos put at the front to cause some momentary panic. After thumbing through these they would come to a print that has the message: the first thing you lose are your memories. For more information & support visit alzheimers.org.nzAgency: Colenso BBDO
Client: Joy Simpson
Account: Gemma Findlay
Planning: Hayley Pardoe
Copywriter: Jonathan McMahon / Lisa Fedyszyn