The product is the famous American Express Guides, published in Portugal by Civilização.
We started the campaign with the Paris Guide ( after all, Paris is the mother of all touristic cities).
And the plan is keep shooting every single city covered by one of the guides.
And it must include Lisbon, our beloved city.
The Photographic work is by french artist Alexandre Duret-Lutz.
Client: Editora Civilização
Creative Director: Marcelo Lourenço/Pedro Bexiga
Copy: Marcelo Lourenço
Art Director: Pedro Bexiga
Producer: Miguel Barbosa
Photoghapher: Alexandre Duret-Lutz
Accounts: Pedro Santana/Sandra Ribeiro
Aproved by: Paula Almeida/Filipe Simões
The Print Ad titled Paris is our world was done by Fuel Lisbon advertising agency for product: American Express Guides (brand: American Express) in Portugal. It was released in the Mar 2010.