American Legacy Foundation/Truth: Exterminator

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Released:	November 2007
Advertiser:	AMERICAN LEGACY FOUNDATION
Agency:	CRISPIN PORTER + BOGUSKY, Miami
Country:	USA
Category:	Public awareness messages
Awards:	Andy Awards 2007 Andy Awards 2007 Silver

Credits:

Synopsis:

At a 1997 deposition, a tobacco industry scientist compared the addictiveness of cigarettes to that of M&Ms and jogging. Go ahead, you can say it. Whudafxup?

WHUDAFXUP with candy?
whudafxup.com

Advertising Agency: Arnold, Boston / Crispin Porter + Bogusky, Miami
Executive Creative Directors: Pete Favat, Alex Bogusky
Creative Directors: John Kearse, Tom Adams
Copywriters: Kaelan Richards, John Kearse, Evan Fry
Art Directors: Arnie Presiado, Colin Jeffery, John Parker
Photographer: Greg Miller
Production Manager: Linda Donlon
Art Producer: Kathy McMann