Advertising campaign "Amnesty International (Human Rights Day 2008)"
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Amnesty International: Hangman Cookie
| See full size 1191x841 px | |
| Released: | May 2008 |
| Advertiser: | AMNESTY INTERNATIONAL  |
| Agency: | GREY ADVERTISING HONG KONG |
| Country: | HONG KONG |
| Category: |
Public awareness messages
|
Credits:
To commemorate International Human Rights Day which emphasizes the UN resolution on abolishing the death penalty in a street carnival in HK.A rope is used to hang the man in the biscuit pack. People who donate money to Amnesty International can purchase this at the exhibition, and then untie the rope to save the man from hanging. A small booklet attached lightheartedly suggests other uses of rope.
Product : Amnesty International Human Rights Day 2008
Agency : Grey Hong Kong
Illustrator: Kato Tsang
Executive Creative Director: Keith Ho
Creative Director: Danny Chan / Ivy Lee
Copywriter: Danny Chan
Art Director: Kato Tsang / Ivy Lee
Country : Hong Kong