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AMP: Energy Billboard

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	See full size 2555x1783 px
Released:	April 2008
Advertiser:	AMP
Brand name:	AMP Energy Drink
Agency:	BBDO NEW YORK
Country:	USA
Category:	Non-alcoholic drinks
Tags:	Creative outdoor Creative review Outdoor ads as monuments, sculptures, stunts, installations, statues Selection of energy drinks creative ads Energy Drink

Credits:

In an expansion of A MP’s Super Bowl “human energy” campaign , BBDO New York created a live billboard featuring a bike rider fueled by AMP Energy Drink and powering the billboard’s lights by riding a stationary bike hooked up to a generator. The billboard was posted in New York City.

Product: AMP

Agency: BBDO New York

Photographer: Zach Seckler

Chief Creative Officer: David Lubars

Chief Creative Officer: Bill Bruce

Creative Director: Peter Kain

Creative Director: Gianfranco Arena

Copywriter: Tommy Troncoso

Art Director: Jason Hirsch

Country : United States of America

Other Credits : Art Producer: Kari Nouhan