AMSTEL: Amstel Premium Quality Lager

Credits:

Amstel Premium Quality Lager is a respected and well-known beer brand all around the world. This new iconic Premium Quality Amstel lager proposition taps into a major consumer trend: an increased global appreciation of more accessible beer tastes. Amstel wanted to create a pack that felt different to standard beers. Something contemporary. Something new. Nothing less than an icon. The tactile ripple effect, embossed in the bottle, radiates from the centered iconic Amstel logo. The combination of 'ripple' and logo form the basis of the brand's secondary language that has been applied to all secondary brand carriers. To date, the product has been successfully launched in Russia, Australia, New Zealand, Greece and Dubai.

AMSTEL PULSE
Type Of Entry: Packaging Design
Category: Drinks
Title: AMSTEL PULSE
Advertiser/Client: HEINEKEN
Product/Service: AMSTEL PREMIUM QUALITY LAGER
Advertising Agency, City: VBAT, Amsterdam
Country: THE NETHERLANDS
Design/Advertising Agency, City: VBAT, Amsterdam
Country: THE NETHERLANDS

Credit Details:
Name Position Company
Eugene Bay Brand Director/Chairman VBAT
John Comitis Design Director/Designer VBAT
Richard Grosmann Packaging Design Manager Heineken