Advertising campaign "Amnesty International (GAY)"
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Anti Discrimination of Different Sexual Preference: GAY 3
| See full size 597x461 px | |
| Released: | July 2009 |
| Advertiser: | AMNESTY INTERNATIONAL HONG KONG  |
| Brand name: | ANTI-DISCRIMINATION |
| Agency: | GREY HONG KONG |
| Country: | HONG KONG |
| Category: |
Public awareness messages
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Credits:
In Hong Kong, gay people suffer discrimination and persecution, simply for being who they are. Because of this, more and more people are afraid to express their sexuality. Grey Hong Kong's aim, therefore, was to raise the awareness and get people to help them with Amnesty International.Client: Amnesty International Hong Kong
Agency: Grey Hong Kong
Creatives:
Illustrator: Monkey Leung
Executive Creative Director: Keith Ho
Creative Director: Keith Ho / Ray Lam / Keith Lo
Art Director: Ciff Luk / Michelle Woo
Copywriter: Joshua Wong / Tony Chan