In Hong Kong, gay people suffer discrimination and persecution, simply for being who they are. Because of this, more and more people are afraid to express their sexuality. Grey Hong Kong's aim, therefore, was to raise the awareness and get people to help them with Amnesty International.
Client: Amnesty International Hong Kong
Agency: Grey Hong Kong
Illustrator: Monkey Leung
Executive Creative Director: Keith Ho
Creative Director: Keith Ho / Ray Lam / Keith Lo
Art Director: Ciff Luk / Michelle Woo
Copywriter: Joshua Wong / Tony Chan
The Print Ad titled GAY 3 was done by Grey Hong Kong advertising agency for product: Anti-discrimination Of Different Sexual Preference (brand: Amnesty International) in Hong Kong SAR China. It was released in the Jul 2009.