Category: Public Health & Safety
Product/Service: ANTI-DRINK DRIVING
Agency: JWT LONDON
Type Of Ad: Newspaper
Date of First Appearance: Dec 30 2010
Entrant Company: JWT LONDON, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Copywriter: Christiano Neves/Bruno Xavier
Art Director: Christiano Neves/Bruno Xavier
Photographer: Andy Rudak
Typographer: Christiano Neves
Art Buyer: Stuart Heyburn
Account Supervisor: Neil Noronha
Account Manager: Neil Noronha
Planner: Neil Noronha
English Translation of Main Headlines
Having just one drink can increase the chances of road traffic accidents significantly and the personal cost can be way too high.
To dramatically demonstrate this point we created a series of three print ads which recreated road traffic accident scenes made out of shattered glass – the shattered glass from just one bottle per ad.
Targeted at ‘Christmas drinkers’ the ads were produced to go live in the run up to the Christmas period – (a time when cases of drink driving soar) and filled the gap when government advertising expenditure was cut by 75-80% in 2010.
The Print Ad titled Green was done by Jwt, London advertising agency for product: Anti-drink-driving (brand: CADD) in United Kingdom. It was released in the Dec 2010.