He'd love show you a good time
Never drink and drive
A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Photographer: Sacha Waldman
Published: November 2010
The Print Ad titled Let's Date, 4 was done by Foxp2 Cape Town advertising agency for product: Anti-drink-driving (brand: Drive Dry) in South Africa. It was released in the Nov 2010.