Advertising campaign "CERCA (Fluorescent campaign. Pedophilia - you might not see it, but it could be happening)"
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Campaign "CERCA (Fluorescent campaign. Pedophilia - you might not see it, but it could be happening)" →
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Anti-Pedophilia: Annie
| See full size 1200x1697 px | |
| Released: | May 2008 |
| Advertiser: | CERCA  |
| Brand name: | ANTI-PEDOPHILIA |
| Agency: | Euro RSCG Brazil |
| Country: | Brazil |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Press Silver
Ad Stars 2008 Silver
Clio Awards 2009 Print Silver
The New York Festival Awards 2009
NYF 2009 Print Gold
|
| Tags: |
Social Advertising
Prints
Award show winner
Good!
|
Credits:
A unique print campaign printed with fluorescent ink, which glows in the dark. With the lights on, you see one image. When the lights are off, a new image will appear.
Advertiser: CERCA (Centro de Referência Contra o Abuso Infantil) Social Work
Agency: EuroRSCG Brasil - São Paulo
Country: Brazil
Photographer: GEISON GENGA
Art Director: daniel poletto
Art Director: Kleyton Mourão
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos