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ANTI-SMOKING CAMPAIGN: ADVERTISING PILLAR CIGARETTE
| See full size 1280x906 px | |
| Released: | April 2008 |
| Advertiser: | ANTI-SMOKING CAMPAIGN  |
| Agency: | BBDO Germany |
| Country: | Germany |
| Category: |
Public awareness messages
|
| Tags: |
Creative review
Examples of creative advertising pillars
Creative outdoor
|
Credits:
ADVERTISING PILLAR CIGARETTE
AKTIONSBUENDNIS NICHTRAUCHEN
ANTI-SMOKING CAMPAIGN
Advertising Agency: BBDO GERMANY, Duesseldorf, GERMANY, GERMANY
Advertising Agency: BBDO DUESSELDORF, Duesseldorf, GERMANY, GERMANY
Date Of 1st Implementation: 15/04/2008
Advertising Agency: BBDO GERMANY, Duesseldorf, GERMANY
Name Company Position
Lena Tuczek BBDO Duesseldorf Photographer
Schaufler Group Duesseldorf Production company
Toygar Bazarkaya, Carsten Bolk BBDO Duesseldorf Creative Director
Andreas Walter BBDO Duesseldorf Copywriter
Jacques Pense, Klaus Assmann, Lena Tuczek BBDO Duesseldorf Art Director
Laura Blumenauer, Liselotte Schwenkert BBDO Duesseldorf Client Consultant
Type of Media Date of 1st Implementation Media Placement
Pillar 15.04.2008 Duesseldorf
Describe the communication goal for this entry and show how your innovative media strategy represents a new,
consumer insights based approach.
Normal advertising pillars in the centre of large German towns were transformed into huge, stubbed-out
"cigarettes".
Show how the creative execution enhanced the overall impact of the effort and engaged the consumer.
Special stickers were used to turn normal advertising pillars into huge, stubbed-out "cigarettes". And so a
new thing was created on German pavements: the first ever "fag-ends" (stubbed-out cigarettes) which might
appeal even to non-smokers.
Show how the media idea travelled across different touch points and successfully reached the target audience.
Smokers.
Show how the execution maximised the value of the investment and generated business results
The advertising pillars attracted (and continue to attract) a huge amount of attention, not just locally,
but also with heavy coverage in the regional press, and so it supports lobbying activity against smoking.
