A series of phygital (physical meets digital) concept print ads that encourage out of home downloads of iphone applications. When scanned with a barcode reader the image directs people straight to the apps itunes download page.
Advertising Agency: Stupid, UK
The Print Ad titled QR Code was done by Stupid, UK advertising agency for product: Apple iTunes App Store (brand: Apple) in United Kingdom. It was released in the Oct 2011.