Advertising campaign "Armstrong laminate floors (It only looks like the real thing)"
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Campaign "Armstrong laminate floors (It only looks like the real thing)" →
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Armstrong laminate floors: Dean Martin
| See full size 1200x721 px | |
| Released: | April 2008 |
| Advertiser: | ARMSTRONG FLOORS  |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Home appliances & furnishings
|
| Awards: |
ADC Awards 2009 Print Merit
|
| Tags: |
Prints
Award show winner
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Credits:
The campaign uses the theme “It only looks like the real thing” to show the upscale appearance and quality of Armstrong’s laminate floors. To highlight the theme, each execution features professional look-a-likes for well-known celebrities Lucille Ball, James Dean and Marlin Brando. The agency worked with photographer Norman Jean Roy, whose works can be found in fashion magazines like Vogue, Men’s Vogue, Vanity Fair, Allure and Glamour.
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy