NALINI PRABHAKAR: ART RESTORATION

Credits:

Type of Entry: Corporate or Brand Identity
Category: Stationery
Title: ART RESTORATION
Advertiser/Client: NALINI PRABHAKAR
Product/Service: ART RESTORER
Entrant Company: OGILVY & MATHER Mumbai, INDIA
Design/Advertising Agency: OGILVY & MATHER Mumbai, INDIA
Creative Credits
Name Company Position
Piyush Pandey Ogilvy/Mather Executive Chairman/National Creative Director
Anup Chitnis Ogilvy/Mather Executive Creative Director
Abhijit Karandikar Ogilvy/Mather Creative Director
Abhijit Karandikar Ogilvy/Mather Art Director
Abhijit Karandikar Ogilvy/Mather Copywriter
Abhijit Karandikar Ogilvy/Mather Designer
Abhijit Karandikar Ogilvy/Mather Illustrator
Satyajeet Kadam Ogilvy/Mather Designer
Satyajeet Kadam Ogilvy/Mather Illustrator
Vipin Bariya Ogilvy/Mather Illustrator
Bhavin Patel Ogilvy/Mather Illustrator
Ramesh Dighe Before After Retoucher
Avadhut Hembade Amey Digital Photographer
Details
Brief Explanation:
India has recently awakened to restoring heritage structures in an attempt to preserve its rich culture. The client, Nalini Prabhakar's work is not just highly specialized, but fascinating as well.
Describe the brief from the client:
The field of art restoration is a relatively new one for India. Few people are aware of its scope, which is why the client's visiting card had to be self-explanatory of her work - restoring art to its original glory.
Description of how you arrived at the final design:
The best way to talk about art restoration was to show art being restored. A demonstration of the same was the simplest and most interesting way of giving people a first experience of the work, also different art styles in India added a lot to the design.
Indication of how successful the outcome was in the market:
This unique visiting card greatly increased the clients visibility and standing as an Art Restorer. She noted a noticeable increase in inquiries from private art collectors as well as government institutions.