| Examples: ASAHI SHIMBUN, Japan, ADK |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Print, DM, Ambient, Outdoor ads
Asahi Shimbun: Trick People to Prevent Them from Being Tricked
| See full size 2400x1697 px | |
| Released: | August 2009 |
| Advertiser: | ASAHI SHIMBUN  |
| Agency: | ADK |
| Country: | Japan |
| Category: |
Public awareness messages
|
| Tags: |
Award show winner
Newspaper
Creative review
Eye-catching newspaper ads
|
Credits:
Fraud losses amount to around $1 million daily. Pernicious money transfer fraud targeting the elderly has become a major social issue in Japan.To against this fraud Japanese police teamed up with the Asahi Shimbun, a well-known newspaper company, and took the bold step of using a counterfeit bill in a newspaper advertisement with the deliberate intention of deceiving newspaper readers. The advertisement contained articles on past cases of money transfer fraud and advice on how to counter the criminals.
This challenge, combined with the daily actions of police has reduced the fraud by 26.5% compared to the previous month.
Agency: ADK
Client: Kunihiro Hayashida/Masaki Nakamura/Fumihito Mizue/Hajime Watanabe/Michiaki Okabe
Account: Takaaki Hiratsuka
Creative director: Mutsumi Ajichi
Copywriter: Koshiro Iwaya
Graphic designer: Hiroo Muro
Director: Satsuki Kashiwagi/Yusuke Hatakeyama
