Advertising campaign "More thank 4700 toxic substances against you. Stop smoking"
Print ads
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ASSOCIATION FOR SMOKER AWARENESS: Tanks
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ASSOCIATION FOR SMOKER AWARENESS: Warriors
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ASSOCIATION FOR SMOKER AWARENESS: Traffic
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Adesf: Traffic
| See full size 5314x3662 px | |
| Released: | August 2009 |
| Advertiser: | ADESF  |
| Brand name: | ASSOCIATION FOR SMOKER AWARENESS |
| Agency: | NEOGAMA BBH |
| Country: | Brazil |
| Category: |
Public health & safety
|
| Tags: |
Quit Smoking
Against smoking
|
Credits:
The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.Client: Adesf
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas and Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano