ATRIA: GOOD MOOD FABRIC

Credits:

Type of Entry: Corporate or Brand Identity
Category: Corporate Identity Schemes - Small scale
Title: GOOD MOOD FABRIC
Advertiser/Client: ATRIA
Product/Service: ATRIA FOOD PRODUCTION & PROCESSING COMPANY
Entrant Company: TAIVAS Helsinki, FINLAND
Design/Advertising Agency: TAIVAS Helsinki, FINLAND
Creative Credits
Name Company Position
Anna-Mia Myllykangas Taivas AD
Peggy Bauer Taivas Account Supervisor
Dave Gamrasni Taivas Account Supervisor
Inkeri Kallio Taivas Project Planner
Jyrki Poutanen Taivas Ad
Timo Silvennoinen Taivas Copy
Details
Brief Explanation:
To give Finlands largest food-producing/-processing company Atria a playful, unique and distinguishable look and feel that could be used and easily varied in business gifts, POS-material, packages, website, TV etc. The execution had to embody the company's payoff; Good food, better mood.
Describe the brief from the client:
To give Atria's autumn campaign a similar look every where. Something that would be easily recognized.
Description of how you arrived at the final design:
We created four different motives all of which have the similar joyful feeling for all customer encounters: everyday cooking, festivity, outdoor cooking/barbeque and Christmas. A visual that could be used throughout the year and not only autumn. That way it would be even more distinguishable and visible.
Indication of how successful the outcome was in the market:
The Finns born and raised among strong designs and illustrations such as Marimekko® and Alvar Aalto® immediately fell in love with the Atria GoodMood® -illustration patterns. The design has turned the most ordinary cooking related accessories into desirable collection items that are frequently out of stock. This is of course just the beginning. The implementation possibilities of the GoodMood® -designs are limitless.