Audi R8: "Mass production" Print Ad by Bbh London

We couldn't mass produce it if we tried.
Supply could never meet the demand for the Audi R8. Virtually every component is assembled by hand in a specially designed workshop. It's a slow, labour intensive process undertaken by only the most experienced engineers. But a car like this is worth taking time over.
The new Audi R8. The slowest car we've ever built.

Advertising Agency: BBH London, UK
Executive Creative Director: John O'Keefe
Creative Directors: Nick Kidney, Kevin Stark
Art Director: Andy Clough
Copywriter: Richard McGrann
Typographer: Richard Kennedy
Photographer: Frank Kayser