Australian Childhood Foundation: Invisible

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Released:	April 2009
Advertiser:	AUSTRALIAN CHILDHOOD FOUNDATION
Agency:	JWT Melbourne
Country:	AUSTRALIA
Category:	Public awareness messages
Tags:	Creative outdoor Invisible people

Credits:

Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”

Advertising Agency: JWT Melbourne Australia
Executive Creative Director: Richard Muntz
Art Director: Keith Nicolas
Copywriter: Scott Glennon