| Examples: UNILEVER, Axe Day&Night, Уругвай, LOWE GINKGO |
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Axe Day&Night: Polarized
| See full size 1170x621 px | |
| Released: | September 2009 |
| Advertiser: | UNILEVER  |
| Brand name: | Axe Day&Night |
| Agency: | LOWE GINKGO |
| Country: | Уругвай |
| Category: |
Toiletries & pharmaceuticals
|
| Tags: |
Creative outdoor
Personal effects - including perfumes, tobacco & luxury items
|
Credits:
One is suitable for general audiences. The other one is not.A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.
Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo