| Examples: AXE, AXE DEODERANT, South Africa, When Gee |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Print, DM, Ambient, Outdoor ads
Axe: Schedule (Calendar)
| See full size 1131x800 px | |
| Released: | May 2009 |
| Advertiser: | AXE  |
| Brand name: | AXE DEODERANT |
| Agency: | When Gee |
| Country: | South Africa |
| Category: |
Toiletries & pharmaceuticals
|
| Tags: |
Ads on buildings
Personal effects - including perfumes, tobacco & luxury items
Creative outdoor
Creative review
Award show winner
|
Credits:
As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, we aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Director: Jeong -gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon
Air Date: February 2009
