Advertising campaign "Barnardo's Writing"
Print ads
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BARNARDO'S: F**K OFF
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BARNARDO'S: Disabled
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BARNARDO'S: Kick in the Teeth
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BARNARDO'S: Drowing
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BARNARDO'S: Confiscated
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BARNARDO'S: Abandoned
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BARNARDO'S: Hoody
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BARNARDO'S: F**k Off
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BARNARDO'S: F**K OFF
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | BARNARDO'S  |
| Agency: | BBH London |
| Country: | United Kingdom |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2008 Cyber Silver
|
Credits:
http://www.grazeourfield.com/barnardos/believe/mpu.html
Type Of Entry: Online Advertising
Title: F**K OFF
Advertiser/Client: BARNARDO'S
Product/Service: CHARITY FOR TROUBLED CHILDREN
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: BBH, London
Country: UNITED KINGDOM
Title: F**K OFF
Advertiser/Client: BARNARDO'S
Product/Service: CHARITY FOR TROUBLED CHILDREN
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Advertising/Web Design Agency, City: BBH, London
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Nick Gill | Creative Director | BBH |
| Dominic Goldman | Art Director / Copywriter | BBH |
| Lucy Kennedy | Account Manager | BBH |
| Oli Cole | Flash Designer | BBH |
Synopsis:
The brief was to demonstrate that Barnardo's don't give up on vulnerable children, no matter who they are or what they have done. They believe in children. Our solution: troubled children don't like been interacted with. This made digital, a great medium to communicate this message, to help people really empathize with these kids and act on this by driving them to the Barnardo's website.