BBC WILDLIFE FUND: NEVER FORGET A FACE

Credits:

Type of Entry: Corporate or Brand Identity
Category: Calendars
Title: NEVER FORGET A FACE
Advertiser/Client: BBC WILDLIFE FUND
Product/Service: WILDLIFE FUND
Entrant Company: THE CHASE CREATIVE CONSULTANTS Manchester, UNITED KINGDOM
Design/Advertising Agency: THE CHASE CREATIVE CONSULTANTS Manchester, UNITED KINGDOM
Creative Credits
Name Company Position
Li Rui The Chase Designer
Ben Casey The Chase Creative Director
Drshna Jethwa The Chase Project Manager
Details
Brief Explanation:
2009 has been declared by the United Nations as The Year of the Gorilla. However, in this year, there are as little as 720 mountain gorillas surviving in the wild.
Describe the brief from the client:
The agency were asked to raise awareness and support for The BBC Wildlife Fund by designing a fundraising calendar.
Description of how you arrived at the final design:
This calendar confronts people with the haunting statement "Never forget a face" and is supported graphically with a portrait that fades with the passing months. The calendar is loosely bound together with an ever-lasting silicon band that perfectly correlates with each date throughout the year.
Indication of how successful the outcome was in the market:
Results are as yet unknown.