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BC Lottery Corporation - Lotto Super 7: Rainbow
| See full size 962x1400 px | |
| Released: | September 2008 |
| Advertiser: | BC LOTTERY CORPORATION  |
| Agency: | TBWA\VANCOUVER |
| Country: | Canada |
| Category: |
Entertainment & leisure
|
| Tags: |
Visual effects in outdoor ads
|
Credits:
To bring attention to the Super 7 jackpot, we created an artificial rainbow by projecting high-powered lights and colored gels into the sky above this billboard.
Advertising Agency: TBWA\Vancouver, Canada
Creative Director: Paul Little
Copywriter: Dan Nelken
Art Director: John Williamson
Production: Julian Davis
