| See full size 962x1400 px | |
| Released: | September 2008 |
| Advertiser: | BC LOTTERY CORPORATION |
| Agency: | TBWA\VANCOUVER |
| Country: | Canada |
| Category: |
Entertainment & leisure |
| Tags: |
Visual effects in outdoor ads |
Credits:
To bring attention to the Super 7 jackpot, we created an artificial rainbow by projecting high-powered lights and colored gels into the sky above this billboard.