Kids in America help donate OLPC laptops to underprivileged kids in Grahamstown, South Africa. Publicis Modem New York launch an action figure hero to Africa, then allow everyone to explore a miniature model of Grahamstown.
Client: General Mills
Agency: Publicis Modem New York
Date Uploaded: 2010-12-14
Executive Creative Director: Patrick Clarke
Creative Director: Roald van Wyk
Associate CD / Copywriter: Chris Stevenson
Senior Art Director: David Quintiliani
Producer: Jayant Pichamuthu
Photographer: Bob Scott
Flash Designer: Angie Sanders
Flash Designer: Matthew Weiner
Senior Account Director: Jacob Wolper-Gosler
Country: United States of America
The Print Ad titled Win One Give One was done by Publicis New York advertising agency for brand: BCFS in United States. It was released in the Dec 2010.