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Becherovka liquor: "Get closer" park bench
| See full size 1024x768 px | |
| Released: | December 2007 |
| Advertiser: | Becherovka  |
| Agency: | MARK/BBDO |
| Country: | Czech Republic |
| Category: |
Alcoholic drinks
|
| Tags: |
Creative review
Best use of street benches in advertising
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Credits:
Becherovka is a traditional Czech liquor enjoyed my men and women. Long-term commucation stategy of Becherovka is captured is a slogan: Get closes. That's why our Becherovka bench is specially designed to help people do just that.
Product : Becherovka
Agency : Mark BBDO Prague
Country : Czech Republic
Creative Director : Leon Sverdlin
Creative Director: Martin Charvát
Art Director: Andrej Štuk
Copywriter: Jenda Holeček
Producer: IMOFILM
Other Credits : Strategic Planner- Henri de la Barre
Media Planner- Mirek Čermák
