Becks Plastilin is one of Europes biggest modelling clay developers but isn't well known among parents because of global competitors like Hasbros Playdoh. Brief: communicate to young and modern parents that Becks Modelling Clay is a product that supports your childs creativity.
Client: BECKS PLASTILIN
Agency: Scholz+Friends Hamburg
Photographer: Bernd Westphal
Chief Creative Officer: Matthias Schmidt
Executive Creative Director: Stefan Setzkorn
Creative Director: Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel
Creatives: Marius Koopmann
Copywriter: Philipp Cerny
Art Director: Philipp Cerny
Modeller and coolest person involved: Anna Gawrilow
The Print Ad titled Black is beautyfull was done by Scholz & Friends advertising agency in Germany. It was released in the Feb 2009.