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Advertising campaign "BEKO/La Nouvelle Star (Music)"

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BEKO household appliances: She works hard

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Released:	September 2009
Advertiser:	BEKO
Agency:	BDDP & FILS
Country:	France
Category:	Home electronics & audio-visual

Credits:

Campaign about the partnership between BEKO household appliances and the TV show La Nouvelle Star, the French version of Pop Idol or American Idol with a ‘tribute’ to famous music covers.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult

Advertising campaign "BEKO/La Nouvelle Star (Music)"

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BEKO household appliances: She works hard