| Examples: BERGER PAINTS, INDIA, JWT, Mumbai |
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Berger Paints: Natural colours
| See full size 1134x850 px | |
| Released: | February 2009 |
| Brand name: | BERGER PAINTS  |
| Agency: | JWT, Mumbai |
| Country: | INDIA |
| Category: |
Household maintenance & pet products
|
| Tags: |
Visual effects in outdoor ads
Award show winner
|
Credits:
An innovative hoarding for Berger Paints where a live painter appeared to be extending the blue of the sky on to the hoarding itself. This was done by creating dramatic cut outs in the hoarding in the actual shape of the roller strokes.
Brand: Berger Paints
Agency: JWT Mumbai
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter / Art Director: Minal Phatak
Fabricator: Alakh Publicity, Tushar Rechwad.
Country: India
