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Examples: Netherlands, Johnny Loco, New Message, BICYCLES

Ads Archive / Print, DM, Ambient, Outdoor ads

Johnny Loco bicycles: Lion

Prints, Outdoor, Ads Johnny Loco bicycles: Lion, BICYCLES, New Message,
See full size 450x637 px
Released: April 2009
Advertiser: Johnny Loco Johnny Loco
Brand name: BICYCLES BICYCLES
Agency: New Message New Message
Country: Netherlands Netherlands
Category: Transport, travel & tourism Transport, travel & tourism
Tags: Prints Prints
Bicycles Bicycles

Credits:

Johnny Loco, a Dutch lifestyle brand with a focus on bicycles, launches its latest ad campaign. The brand encourages people to use their Johnny Loco bikes to go explore the world, while looking great at the same time. The campaign will run in outdoor, print and online in The Netherlands, Spain, Denmark, South Africa and Australia. It was shot in South Africa by renowned advertising and fashion photographer Rene Kramers.



Agency: New Message Amsterdam
Creative directors: Lennart Wienecke, Hugo Rütter
Production: Rosanne Surie, Catherine Dijkstra
Photography: Rene Kramers
Retouching: Magic
Client: Johnny Loco International, Arnaud van der Vecht