Category: Best Digitally Led Integrated Campaign
Advertiser: MICROSOFT
Product/Service: BIEB
Agency: JWT
Date of First Appearance: Sep 15 2009 12:00AM
Entrant Company: JWT, New York, USA
Entry URL: http://www.weworkweekendsforbrands.com/2010/bieb
Chief Creative Officer: Ty Montague (JWT North America)
Chief Creative Officer: Harvey Marco (JWT New York)
Executive Creative Director: Justin Crawford (JWT New York)
Executive Creative Director: Walt Connelly (JWT New York)
Chief Creative Officer: Gayle Troberman (Microsoft)
Head of Experience: Ingrid Bernstein (JWT New York)
Group Planning Director: Graham Phillips (JWT New York)
Executive Director, Experiential Messaging: Brian Clark (GMD)
Director, Global Marcom Strategy: Deana Singleton (Microsoft)
Senior Technology Editor: Kyle Monson (JWT New York)
Creative Director / Global Integration: Jim Consolantis (JWT New York)
Digital Producer: Charly Nguyen (JWT New York)
Creative Director: Louis-Philippe Tremblay (JWT New York)
Senior Advertising Manager: Kevin Basch (Microsoft)
Senior Advertising Manager: Larry Grothaus (Microsoft)
Account Manager: Michael McKloskey (JWT New York)
Production Company: (JWTwo)
Web Development: (Blast Radius)
Media Agency: (Wunderman)
Relationship Marketing: (Universal McCann)
English Synopsis
Templated format used with EyeBlaster Smart Versioning Tool to allow for custom messaging for instant response to audience conversation and topical news items.
The Print Ad titled BRAND JOURNALISM was done by JWT advertising agency for product: BIEB (brand: Microsoft) in United States. It was released in the Sep 2009.