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BiFri: Free for life
| See full size 400x283 px | |
| Released: | August 2008 |
| Advertiser: | BITE  |
| Brand name: | BiFri |
| Agency: | Initiative/Via |
| Country: | Latvia |
| Category: |
Internet service providers
|
| Awards: |
Golden Hammer 2008 Best Use of Media Silver
|
| Tags: |
Award show winner
|
Credits:
Agency: Initiative/Via
Country: Latvia
Entry title: Free for life
Product/Service: pre-paid card
Brand name: BiFri
Advertiser: BITE Latvija
Account director: Kaspars Ozolins & Liga Kalniece
Media Planner: Kaspars Ozolins & Liga Kalniece
Creative director: concept adaptation: DDB Vilnius
Art Director: creative concept: Farm
Production company: ZeGuru
Creative idea: How to support campaign, reinforce sales offer, reach younger audience and convince people that offer- buy BiFri pre-paid card and you can talk in BITE network for free for the rest of your life, is for real? After deeper consumer analysis we launched bus line “0” creating new route connecting 5 largest shopping malls in capital city and taking people there for free, we also had onboard promo teams encouraging people