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Examples: BITE, BiFri, Latvia, Initiative/Via

Ads Archive / Print, DM, Ambient, Outdoor ads

BiFri: Free for life

Prints, Outdoor, Ads BiFri: Free for life, BiFri, Initiative/Via,
See full size 400x283 px
Released: August 2008
Advertiser: BITE BITE
Brand name: BiFri BiFri
Agency: Initiative/Via Initiative/Via
Country: Latvia Latvia
Category: Internet service providers Internet service providers
Awards: Golden Hammer 2008 Best Use of Media Silver Golden Hammer 2008 Best Use of Media Silver
Tags: Award show winner Award show winner

Credits:

Agency: Initiative/Via
Country: Latvia
Entry title: Free for life
Product/Service: pre-paid card
Brand name: BiFri
Advertiser: BITE Latvija
Account director: Kaspars Ozolins & Liga Kalniece
Media Planner: Kaspars Ozolins & Liga Kalniece
Creative director: concept adaptation: DDB Vilnius
Art Director: creative concept: Farm
Production company: ZeGuru
Creative idea: How to support campaign, reinforce sales offer, reach younger audience and convince people that offer- buy BiFri pre-paid card and you can talk in BITE network for free for the rest of your life, is for real? After deeper consumer analysis we launched bus line “0” creating new route connecting 5 largest shopping malls in capital city and taking people there for free, we also had onboard promo teams encouraging people